Air Dry Clay Industry News!

While shopping with my aunt after our family lunch last week, we went to the local scrapbook stores and lo and behold, I saw that even Martha Stewart has released her own brand of air dry clay.

This must be fairly new, as I have window shopped at the local stores every now and then (even though I don't buy very much), but I have never seen this. She has her own line of craft glues, glitter powder, punchers etc, but this is the first time I see air dry clay.

This air dry clay, along with other silicone molds are parked under New Products in their website, so I suppose they are indeed new! On the website, they are actually called Crafter's Clay White Clay.

I was quite tempted to buy a pack to try, but the price of it made me think twice. For a packet (there is only 1 size, 68 grams), it is retailing at S$11.90. It's twice more expensive than Hearty Clay which, in my opinion is already a very good quality air dry clay.

I decided not to get it this time round....maybe later I will. I'm actually quite curious about its texture and quality.

Although there is another pack that comes with 4 primary colours of air dry clay, I don't see it in the local stores yet.

 Photo credits: Martha Stewart Crafts

For you all crafters, I suppose this is still an exciting news as there's now another brand that you can add to your list of air dry clay brands now.